fan accounts: the new music partners

Throughout my internship at BMG, I developed a digital marketing pitch for BMG’s artist, Louis Tomlinson. I led research and development, conducted surveys and interviews across social media. Following, partnering up with the biggest fan oriented account to pitch potential features for a future album of the artist in question.

View the presentation!

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this has been one of my favourite projects . Fans, in my opnion are the foundation of this industry. The purpose of the project was to discover ways we can harness their power and reach a successful campaign.